Widgets are probably the most flexible and simple way of adding content to your website. The drag and drop interface is very simple, so why not embrace it and add widget areas anywhere you want on your website. Bizznis allows you to do just that.
Register a Widget Area
Make sure ID and NAME for your widget area are unique.
Display Widgets on your Site
Display the widget area using an action hook. This example adds the widget area before the post content on single posts.