This year, we have decided to not participate in annual black Friday deals. There are a couple of reasons for this, which I’ll explain later. But first, let’s see what this is all about. Black Friday is the Friday following Thanksgiving Day in the United States and it is the start of December shopping season. It is usually stretched to Monday, when another deal striking shopping celebration takes place, Cyber Monday. This weekend is statistically the time, when shoppers spend most of their money in a year and when spending culture reaches climax.
TOTAL SPENDING ON BLACK FRIDAY
AVERAGE SPENT PER PERSON
ONLINE SPENDING (BLACK FRIDAY vs THANKSGIVING DAY)
So, why do we choose not to ride this shopping spree wave?
Well, it wouldn’t be fair to our customers that have bought our products before or after this time. It also doesn’t make sense to discount software this way as we are not reducing our stock. Our current product prices are carefully calculated to account for time needed to support each customer and adding new customers with discounted prices would require a lot more volume to justify the price – and a simple discount for a couple of days on our website just doesn’t do it. We tried it before and it failed.